Sessions with Intel Advisors

Greetings Finalists of the Intel-Cornell Cup

One of the benefits of being a finalist in this contest is access to Intel Engineering advisors where you can meet with them over the phone to discuss your ideas, plans and ask them questions about your project. This is a great opportunity to get input from “real world” engineers on your project. These engineers are not there to trouble shoot your design (you have access to the Intel Premier support system for that), instead they should be used as a sounding board for anything from what features would be good to include, help review a dry run of your presentation or poster, provide feedback about how you’re implementing a feature or seek direction on how they think your design might be used in the marketplace.

Here’s a little more information on how this will work.

  • Each team will have access to 2 one-hour advising sessions.
  • The advising sessions must occur between January 10, 2012 and April 27, 2012.
  • The advising sessions will be a telephone conference call with the ability to share documents during the call.
  • The team submits a request by emailing Marleny Caballos at
  • The request must include the following information:
    • Three 3 suggested dates and times.
      • The times must be in Pacific Standard Time.
      • It can be 2 separate times on the same day.
      • Intel will choose the best fit for the advisor. If none of the suggested dates work, Intel will work directly with the person who submitted the request to find a different date.
    • Team name, university and advisor information.
    • Contact information for the team leader.
  • Must have at least 1 week lead time to allow for scheduling.
  • Submitted requests will be responded to within 3 business (working) days.
  • Each engineering advisor will support up to 6 sessions, then they will be removed from the pool.
    It is suggested you schedule your advising sessions early.
  • To maintain fairness, the engineering advisors are not allowed to meet with the teams outside of these sessions. They are also not allowed to provide any additional resources (cash, hardware, etc.) to the teams.
  • The advisors are not judges in the final event. Their input should be considered advice and the final decision on design or content rests with each team.
  • Use of the advising sessions is optional.

Below is a list of the engineering advisors for this program. Please take a look and submit your request for a session soon!

Stewart Christie, Intel
stewart_christieStewart started his career developing hardware and software for embedded projects ranging from Dishwasher Controls to Space Station Motor Drive’s. When development became too tiresome, he helped run an embedded software tools company. Since moving to Intel 11 years ago, Stewart has continued his involvement with all things embedded, and has worked with Intel’s software tools ecosystem and was responsible for JTAG enabling, RTOS porting, and Compilers and Debuggers. He is now enabling an ecosystem for embedded users of the Intel® Atom™ Microprocessor family.

Follow him on twitter @intel_stewart.

Vishal Verma, Intel
vishal_vermaViashal’s current work deals with Linux driver development. I started at Intel in August 2011, and was studying for my Master’s degree at the University of Colorado before that. My Master’s degree focus was embedded systems, with a leaning toward robotics. Some of my projects at school have been a 2-wheeled inverted pendulum robot, odometry analysis on a humanoid robot, using ROS (Robot operating system) on the prairiedog robot platform at CU to allow a robot to autonomously navigate within a building (extending a 2-dimensional navigation system to 3-dimensional, where the robot can navigate across multiple floors of a building). I’ve also worked on a few more embedded systems projects not related to robotics, and I have had experience using the 8051 microcontroller, different wireless communication modules (esp some from TI). I have experience with network programming – using the sockets api basic network communication. More information on my projects can be found at

Joel Hoffman, Intel
joel_hoffmannJoel Hoffmann is the Partner Strategist for Intel's expanding Automotive Solutions Division. In this capacity, he leads the strategic focus for next generation automotive use cases, providing direction for silicon development that applies to cars several years out. He is also responsible for driving the infotainment group toward a common vision, which includes spearheading Intel's founding charter relationship with GENIVI, a key part of that future environment. Within GENIVI, Hoffmann has been involved since inception, having developed the original name and branding concepts, he provides a gateway to the diverse interests being driven by Intel to advance innovation.

With a background of sales, marketing and technical experience in automotive, telecommunications and consumer electronics, Hoffmann applies this diverse skill set to lead the GENIVI Marketing group, resulting in rapid growth of the alliance since launch.

Since joining Intel Corporation in 2000, Hoffmann has been instrumental in establishing an early incubation of connected vehicles for DaimlerChrysler, now Chrysler, by promoting standards-based software and open hardware alignment. This activity continues with his leadership of Intel's Connected Car vision, a space where all cars share a common communications infrastructure. This is similar to connected consumer devices but with car specific features that will lead to improved driver safety and security. Layered upon the Connected Car will be cloud based services that share some of the fast adoption technologies from the consumer electronics environment.

Lori Matassa and Max Domeika, Intel
lori_matassaLori Matassa is a platform software architect in Intel’s Embedded and Communications Division and holds a BS in Information Technology. She has more than 25 years experience as an embedded software engineer developing software for platforms including mainframe and midrange computer system peripherals, as well as security, storage, and embedded communication devices. In recent years at Intel she has contributed to driver hardening standards for Carrier Grade Linux, and has led the software enablement of multi-core adoption and architecture migration for embedded and communication applications. Lori is a key contributor to Intel’s Embedded Design Center, with numerous whitepapers, blogs, and industry contributions on a variety of topics critical to embedded migration.

Max Domeika is an embedded software technologist in the Developer Products Division at Intel, creating tools targeting the Intel Architecture market. Over the past 14 years, Max has held several positions at Intel in compiler development which include project lead for the C++ front end and developer on the optimizer and IA-32 code generator.

Max currently provides embedded tools consulting for customers migrating to Intel Architecture. In addition, he sets strategy and product plans for future embedded tools. Max earned a BS in Computer Science from the University of Puget Sound, an MS in Computer Science from Clemson University, and a MS in Management in Science & Technology from Oregon Graduate Institute. Max is the author of “Software Development for Embedded Multi-core Systems” from Elsevier. In 2008, Max was awarded an Intel Achievement Award for innovative compiler technology that aids in architecture migrations.

You can learn more about their book at

Jim Fister, Intel
jim_fisterJim Fister has been at Intel for over 20 years in a variety of planning, technology, and management roles. He currently is developing plans for next-generation communications and networking products as well as teaching an internal strategy class. Jim has taken several prominent ideas to market over his time at Intel, including digital imaging, large-scale server technologies, and system virtualization. Jim mostly wants to focus people on how to articulate the good ideas they have, and he expects that they’ll learn fast. Ask him about his dog if you get the chance.

Gerald Rogers, Intel
gerald_rogersGerald Rogers is a Senior Software Architect specializing in Performance Analysis of Intel® Architecture for Communications, and he works for Intel's Intelligent Systems Group. He holds a Bachelors degree in Electrical Engineering and a Masters degree in Computer Science. He has 19 years of embedded software development experience in the Telecommunications and Networking industry.

Marc Pepin, Intel
Marc_pepinMarc Pepin is a Product Marketing Engineer in Intel’s Connected Solutions Division responsible for delivering solutions that enable service-ready industrial platforms for Manufacturing, Military, Aerospace & Government (MAG), Energy and Building / Office Automation. Marc has been with Intel for 13 years and in that timeframe has filled many roles including Test Engineering Manager, Validation Engineer, Reliability Engineer, and Operations Program Manager, Marc also acts as a technical liaison to a number of Universities that participate in Intel’s Embedded University Program.